RMK Summer Collection 2020




We manufacture and distribute cosmetics under the RMK,SUQQU and athletia brands.

From the start with its base makeup RMK established the reputation it still enjoys as champion in total beauty solutions.SUQQU charts new territory with its GANKIN Massage, overturning the established conventions of the beauty industry.
athletia is a skincare and lifestyle brand that keeps you elegant and dynamic day in day out, there for you as your perfect beauty assistant.


Company name

e’quipe, LTD.


10F Osaki New City Building No.3, 1-6-3 Osaki Shinagawa-Ward, Tokyo

Business Description

Manufacturing and sales of cosmetic brands RMK and SUQQU and athletia


November 1996


300 million JPY

Representative Officer

Yosuke Maezawa, President & CEO

Overseas Deployment


Primary clients

Well-established department stores in and outside of Japan




e’quipe, LTD. was established.



Launch of first counter in Seibu's Flagship Store Ikebukuro, [RMK] is a unique cosmetics brand proposing natural, chic and clean looks inspired by the latest NY beauty trends.



RMK’s first overseas stores were opened in Taiwan and Hong Kong.



RMK launches “delicious skincare” range that taps the natural power of edible ingredients.



RMK AOYAMA, RMK’s flagship shop, was opened in Kita-Aoyama, Minato-Ward, Tokyo.



SUQQU, a new cosmetic brand targeting the mature generation, was established. The first SUQQU store was opened in the Shinjuku Isetan store.


RMK begins its history in Europe. Opened its first store in London.



SUQQU received marie claire’s PRIX D'EXCELLENCE DE LA BEAUTE


SUQQU's first overseas store was opened in the Isetan store in Bangkok.


SUQQU expanded into Europe, and opened a store in London.    



RMK AOYAMA moved to its current location Ao and reopened anew.    



SUQQU has drastically renewed 98 items.



Launch of the RMK and SUQQU's online shop.



KAORI was inaugurated as the new Creative Director of RMK.    



Launch of first RMK Body Care range with 4 items.    


SUQQU store opened in Taiwan. 



Significant update to SUQQU color makeup items.    



SUQQU store opened in South Korea.    

20th Anniversary of RMK. Creation of Color Closet as a new concept, with renewed packaging for certain foundation and base makeup items.    


RMK & SUQQU open directly managed stores in Ginza Six.    


RMK has opened over 150 stores worldwide.
SUQQU has opened over 50 stores worldwide.



Presenting athletia, a skincare and lifestyle brand for the modern age. Live elegantly and dynamically with a beauty that is vibrant and totally alive day in, day out.


Find the latest news for the e’quipe brands.


Inquiries regarding RMK
  • (sound guidance is provided at any time)
Inquiries regarding SUQQU
  • (sound guidance is provided at any time)
Inquiries regarding athletia
  • (sound guidance is provided at any time)
  • *
    Inquiries received on Saturdays, Sundays, holidays, during summer vacation, outside of business hours and inquiries received via e-mail may require some time to respond. Please be patient. Thank you.
  • *
    Regarding handling of individual information, please refer to our privacy policy section.
  • Copyright © e’quipe, LTD. All Right Reserved.

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In order to analyze user access and optimize advertising distribution, E’quipe, LTD. have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. E’quipe, LTD. in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to RMK.SUQQU website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom E’quipe, LTD. engage for web access analysis and advertising distribution refers to the following companies.
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If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

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List of opt-out pages

Opt-out page for Google Inc.: https://adssettings.google.com?hl=en
Opt-out page for Google Inc. DoubleClick cookie: https://support.google.com/ads/answer/7395996?hl=en
Opt-out page for Yahoo Japan Corporation: http://btoptout.yahoo.co.jp/optout/preferences.html
Opt-out page for FreakOut, Inc.: https://js.fout.jp/info/privacy_en.html
Opt-out page for Facebook, Inc.: https://www.facebook.com/ads/website_custom_audiences/
Opt-out page for D.A.Consortium Inc.: http://feedback.impact-ad.jp/optout?a=mone

Use of Google Analytics

E’quipe, LTD. use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on E’quipe, LTD. websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
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For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the E’quipe, LTD. shall be responsible for any damages resulting from the use of Google Analytics services.
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